Marketing Manager

1. Marketing Strategy & Planning

• Develop and implement annual marketing plans aligned with business objectives.
• Define market positioning, growth strategies, and competitive differentiation.
• Manage marketing budgets, ensuring optimal ROI on all initiatives.

2. Brand Management

• Build, strengthen, and maintain the company’s brand image and identity.
• Oversee the development of packaging, product branding, and visual materials.
• Ensure consistent brand messaging across all platforms and materials.

3. Digital Marketing

• Lead digital marketing strategies across social media, SEO/SEM, and online advertising.
• Manage content creation for website, email campaigns, and digital channels.
• Monitor analytics and optimize campaigns to maximize engagement and conversions.

4. Product Marketing

• Support product launches with integrated marketing campaigns and materials.
• Collaborate with procurement and sales to align product promotion with seasonal and market trends.
• Analyze product performance and customer feedback to guide future marketing efforts.

5. Market Research & Analysis

• Conduct market studies to identify trends, competitor activities, and customer needs.
• Provide data-driven insights to guide strategic decisions.
• Monitor performance metrics and prepare regular marketing performance reports.

6. Trade & Event Marketing

• Plan and execute trade shows, exhibitions, and food industry events.
• Support B2B promotions to drive awareness and sales.
• Coordinate with distributors and partners for co-marketing initiatives.

7. Communication & Public Relations

• Develop and manage internal and external communication strategies.
• Write and distribute press releases, newsletters, and success stories.
• Build strong relationships with media, influencers, and industry associations.

8. Team Leadership

• Lead, mentor, and motivate the marketing team to achieve excellence.
• Promote a culture of creativity, innovation, and accountability.