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Job Description
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups and oversee social media activities.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Prepare and monitor the marketing budget and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard copy brochures.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals on quarterly and annual reports to senior management.
- Analyze consumer behavior and adjust content and advertising campaigns accordingly.
- Oversee branding, advertising, and promotional campaigns.
- Prepare and present quarterly and annual reports to senior management.
- Promote the brand at industry-related events.
- Develop marketing strategies and share industry trends.
Job Requirements
- Demonstrable experience in marketing activities and social media together with the potential and attitude required to learn.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
- Solid knowledge of website analytics tools.
- Previous experience in managing agencies.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- BSc/MSc degree in Marketing or related field.
- Previous experience in Food & Beverage is preferred.
