Job Details
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Job Description
Key Operational Responsibilities:
- Managing all the Digital marketing campaigns that promote Alameda and its hospitals
- Develop and manage Digital Marketing strategies to achieve the Alameda’s objective
- Responsible for online leads through the Hospitals online channels
- Plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Manage & optimize Alameda web sites
- Improve the usability, design, content and conversion of the company websites
- Identify and evaluate new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
- Manage all online activity in relation to traffic acquisition, leads, conversion and a/b testing and reporting
- Responsible for planning and budgetary control of all digital marketing activities
- Measure and report performance of all digital marketing campaigns/activities against set KPIs;
- Review new technologies and keep Alameda & Hospitals at the forefront of developments in digital marketing and experience.
- Explore the utilization of market leading, multi-channel communication developments and technologies to keep all our audiences informed, engaged and connected with Alameda & Hospitals
- Anticipate Digital future demands and identify strengths, weaknesses, opportunities and threats and formulate action plans where necessary.
- Provide consultation to colleagues in the creation of innovative content plans to engage audiences in a social media space.
- Play an active role in any committees and working groups where digital guidance is required. This may include working on cross Hospitals and entities projects.
- Allocate and manage third parties and agencies
Job Requirements
Technical Skills:
- Experience in managing websites, social media, PPC. SEM,SEO and Google analytic
- Experience in using CRM and marketing automation platforms.
- Solid track record in segmented leads, conversion and awareness campaigns
- Experience of seeding content on social media, interacting with followers and creating ‘buzz’.
- Experience of working with industry social influence rs
- Ability to analyze and interpret data and trends for solutions and recommendations
- Good presentation skills
- Good level of numeric and analytical skill