Product Marketing Manager
Bypa-ss -
Maadi, CairoPosted 3 years ago101Applicants for1 open position
- 101Viewed
- 5In Consideration
- 58Not Selected
Job Details
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Job Description
For Bypa-ss this role is a very impactful role in our team, as his main focus is simply telling our product story to the market. Our most suitable PMM should perform most of the following functions:
Discovery and strategy;
- Develop product marketing strategies.
- Conduct a market analysis to understand the competitive landscape.
- Identify customer life cycle.
- Identify revenue streams.
- Budgeting related to marketing OKRs.
- Forming product Marketing team.
Introduction and execution
- Build a deep knowledge of our market, customers, and competitors.
- Build marketing programs across different channels and segments which leads to higher conversion rate.
- Implementation of the Marketing strategy - including campaigns, events, and digital marketing.
- Communicate product value.
- Create content marketing plan.
- Sales enablement (Material, Trainings, Messaging...).
- Review customer satisfaction results and follows up.
Increase Loyalty and enhancement
- Create new revenue streams.
- Retaining the product profitability.
- Discover new markets.
- ROI reporting.
Job Requirements
- Deep understanding of a product life cycle.
- Has a trio experience (Business, Technical, and Broad Marketing).
- Bachelor degree.
- Experience in a a startup is a plus.
- Interpersonal, analytical, and creative skills.
- Experience in agile culture is preferred.