1- Develop and implement paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, and other digital advertising channels. 2- Conduct audience research, keyword analysis, and competitive benchmarking to inform campaign strategy. 3- Manage budgets effectively, ensuring optimal allocation for maximum return on ad spend (ROAS). 4-Continuously analyze campaign performance metrics. 6- A/B test ad creatives, targeting strategies, and landing pages to optimize conversion rates. 7- Adjust bidding strategies and campaign structures based on real-time data insights.