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Job Description
- Assist in the formulation of strategies to build a lasting digital connection with customers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Supervise on optimized online adverts through Google Ad Words, and our online platforms to increase our brand awareness
- Provide creative ideas for content marketing and website
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Manage and maintain partnerships with media agencies and vendors.
Job Requirements
- BSc/BA in marketing or relevant field.
- Proven experience as a Senior Digital Marketing Executive or similar role in healthcare industry.
- Solid Marketing background.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google Ad Words, and email campaigns and SEO/SEM.
- Knowledge of SEO.
- Experienced in In-bound marketing.
- Working knowledge of ad serving tools.
- Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends).
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.