Digital Marketing Specialist

Key Responsibilities:

• Plan and execute digital marketing campaigns for medical devices and healthcare products.
• Manage the company’s website and social media platforms in alignment with healthcare industry regulations.
• Create and publish educational and promotional content targeting healthcare professionals and customers.
• Manage paid digital campaigns (Google Ads, Social Media Ads) and optimize performance.
• Monitor and analyze campaign results using analytics tools and prepare performance reports.
• Coordinate with sales and product teams to support product launches and promotions.
• Ensure all digital content complies with medical, legal, and regulatory guidelines.
• Conduct market and competitor analysis within the medical and healthcare sector.

Qualifications & Requirements:

• Bachelor’s degree in marketing, Business Administration or a related field.
• 3 years of experience.
• Previous experience in digital marketing, preferably in medical or healthcare companies.
• Good knowledge of digital marketing tools and platforms.
• Basic understanding of medical terminology and healthcare market dynamics is a plus.
• Strong analytical, communication, and organizational skills.