Job Details
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Job Description
Key Responsibilities:
- Develop and implement PR campaigns that align with marketing initiatives and enhance brand awareness.
- Create compelling press releases, media kits, and promotional content to communicate our brand messages effectively.
- Build and maintain strong relationships with media outlets, influencers, and bloggers to secure coverage and partnerships.
- Actively engage with influencers and bloggers, coordinating product reviews, collaborations, and sponsored content.
- Monitor and track influencer campaigns, providing regular reports on performance and engagement metrics.
- Collaborate with the marketing team to align PR efforts with product launches, events, and promotional campaigns.
- Organize and manage events, product launches, and promotional activities to generate media interest and consumer engagement.
- Respond to media inquiries and manage communication during product launches and marketing campaigns.
- Stay informed about industry trends, competitive landscape, and emerging media opportunities to identify strategic PR initiatives.
Job Requirements
Qualifications:
- Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
- 2+ years of experience in public relations, marketing communications, or a similar role.
- Excellent written and verbal communication skills, with the ability to craft engaging narratives.
- Strong interpersonal skills and a proven ability to build relationships with media, influencers, and bloggers.
- Creative thinker with a proactive approach to problem-solving and campaign execution.
- Familiarity with digital marketing and social media platforms is a plus.
- Ability to work collaboratively within a team and manage multiple projects simultaneously.
