Senior SEO Specialist

Max2 Digital Media -
Heliopolis, CairoPosted 6 months ago

13Applicants for1 open position

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Strong Knowledge of SEO/SEM and Google Analytics
Research and implement search engine optimization recommendations.
Perform ongoing keyword discovery, expansion and optimization.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content programming.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.( Google Ads, Bing Ads and Social Media Ads)
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Optimize copy and landing pages for search engine marketing.
Proven work experience
An ability to work under tight deadlines
Excellent written communication and copywriting skills
BSc degree in Marketing or relevant field

Proven SEO experience.
Proven SEM experience managing PPC campaigns across Google, Bing, FB, YouTube, others
Solid understanding of performance marketing, conversion, and online customer acquisition.
In-depth experience with website analytics tools (e.g, Google Analytics, google ads).
Knowledge of ranking factors and search engine algorithms.
Up-to-date with the latest trends and best practices in SEO and SEM.