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Marketing Manager

Acmesaico - Cairo, EgyptPosted 1 month ago
86Applicants for1 open position
  • 5Viewed
  • 0In Consideration
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Job Details

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Job Description

Key roles and responsibilities:

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Job Requirements

Key qualifications:

  • Bachelor’s degree in marketing, business, or related field.
  • Excellent written and verbal communication skills.
  • Proven experience developing marketing plans and campaigns.
  • Strong project management, multitasking, and decision-making skills.
  • Metrics-driven marketing mind with eye for creativity.
  • Experience with marketing automation and CRM tools.
  • Excellent communication, presentation and knowledge sharing skills.
  • Proficiency with online marketing and social media strategy.
  • Established press and media contacts (preferred).

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