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Job Description
- Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns
- Create visual text and imagery concepts
- Design, build and maintain our social media presence
- Produce weekly posts and make important announcements
- Create how to videos and diagrams to educate customers on our different processes.
- Design marketing campaigns on our portal
- Manage our online community and interact with clients via our social media channels
- Maintain a social media calendar with campaigns for each season
- Write content to educate and entertain clients
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Develop the overall layout and production design for advertisements, brochures, magazines,
Job Requirements
- BS/MS degree in marketing or a related field (Veterinary Medicine is a plus )
- Proven working experience in digital marketing
- Ability to learn quickly and to learn by doing
- Demonstrable experience leading and managing SEO / SEM projects, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, hotjar, etc…)
- Working knowledge of HTML and CSS, is a plus
- Strong analytical skills and data-driven thinking