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Growth Marketing Manager

Shary
New Cairo, Cairo
Posted 2 years ago
69Applicants for1 open position
  • 63Viewed
  • 14In Consideration
  • 23Not Selected
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Job Description

We are looking for a Growth Marketing Manager to join our Marketing team and develop a strategy for exponential business growth at launch and scale. As we have a new Platform we need someone to develop and implement our launching Marketing strategy 

  • Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services
  • The Growth Marketing Manager will develop and execute a data-driven growth marketing strategy to drive user acquisition and activation across all paid, owned, and earned touchpoints for both B2C and B2B audiences. This role will be responsible for end-to-end performance marketing across the customer lifecycle. As a key player in the organization, the Growth Marketing Manager will have a wide range of ownership overseeing programs that leverage content marketing, inbound marketing, PPC, SEO, CRM, email/push/SMS, and social media.
  • In this role, you will develop campaigns and create experiments (A/B, multivariate testing) backed in strategy that can be scaled to drive on-going optimization of our web and app properties. The ideal candidate is a data-enthusiast who will not only be adept at developing strategies, but also at reporting results and monitoring on-going growth tactics. As the Growth Marketing Manager, you should have the technical skills and hacker mindset to be able to test, adjust, and launch in a fast paced, high-growth environment.

Role Responsibilities 

  • Manage end-to-end performance marketing across the customer lifecycle (acquisition, activation, retention, revenue, and referral).
  • Own paid and organic growth strategy, from concept to completion.
  • Understanding of traditional and emerging channels used for acquiring and retaining customers, including some combination of SEM, programmatic Display, Paid Social, Video, and offline channels.
  • You have experience working with multiple marketing functions such as brand and content, and can connect the dots between programs to create full-funnel marketing campaigns.
  • Build-out our paid acquisition strategy; report on and calculate success of (e.g., revenue, ROI, customer LTV, CAC, ARPU, etc.), and make recommendations for improvement
  • Develop our retention and loyalty strategy, including building-out communication touch-points across multiple channels (email, push, SMS, etc.) and implementing a ESP/Marketing Automation platform of choice.
  • Lead implementation efforts of ESP/Marketing Automation platform, including learning the platform, working with Product team on data setup and integration, and building campaigns
  • Own demand generation efforts that support our sales team and drive MQL’s.
  • Partner with Product team to ensure analytics are accurately tracking marketing efforts.
  • Define measurements of success (KPIs) for campaigns, develop a testing framework, and analyze data to understand impact of new channels.
  • Define growth and performance benchmarks and establish analytics and reporting for channels.
  • Build growth models using organic and paid growth loops.
  • Create reporting dashboards and share relevant insights regularly with internal teams.
  • Communicate growth performance to executive leadership to promote a shared understanding of performance marketing strategy, ROI, and opportunities.

Job Requirements

  • Bachelor's degree in Marketing or similar field.
  • 5+ years experience in growth marketing, performance marketing, digital marketing or relevant function.
  • 2+ years experience in overseeing the development and execution of integrated programs that leverage a few of the following: content marketing, inbound marketing, PPC, SEO, and social media.
  • Real-Estate Experience is preferred.
  • Knowledge of the latest growth practices including paid acquisition, technical SEO, SEM, etc.
  • Experience in Google Analytics and comfortable with other analytics tools.
  • Hands-on experience with paid acquisition channels (e.g. Google Ads, Facebook Ads Manager, etc).
  • Expertise with multi-channel CRM / marketing automation platforms (e.g. Marketo, HubSpot) and digital marketing tools (e.g. Unbounce, FullStory, Mixpanel, etc.).
  • Experience designing, implementing, and measuring conversion rate optimization (CRO) tests using tools like Optimizely or VWO.
  • Statistical approach in data-driven decision-making ability.
  • Strong written and verbal communication skills with the ability to compile and present cohesive reports with clear action items and insights.
  • Previous work designing or building landing pages and/or sales funnels.
  • Highly adaptable; welcomes change and can thrive in a high-growth start-up environment

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