Job Details
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Job Description
- Develop, coordinate, and execute digital marketing campaigns by providing content messaging, coordinating with team members, managing department deadlines, and communicating with key managers.
- Assess performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for digital marketing and communications initiatives and makes recommendations based on finding.
- Perform writing, copywriting, editing, and proofing of marketing materials, web content, social media posts, blogs, and online advertising.
- Oversee organization-wide online advertising initiatives, including Search Engine Marketing, banner advertising, and social media advertising.
- Maintain messaging and branding consistency across online platforms.
- Complete special projects as assigned by the Marketing Manager.
- Overview the creation and sourcing of digital content.
- Maintaining analytics for all pages and social media platforms.
- Social media strategy and implementation
- Email marketing and reporting with a focus on continuous improvement
- Experienced user of Google Analytics, Tag Manager and Search Console
- Copy writing across web, blogs, social and email
- Website management via CMS - WordPress and Magento, with a focus on C
Job Requirements
Design, create, and deliver digital marketing programs to increase sales or brand awareness of all company products. Create and manage companies online presence through social media platforms.
Qualifications:
- Business degree
- B2B experience is essential! This will help when developing a global digital marketing strategy to attract other businesses
- Proven experience in Paid Media as you will be planning and managing strategy across paid media. (Google Adwords and LinkedIn Ads proficient)
- Email Marketing experience - you will be using this to create and develop campaigns for lead generation. (Pardot experience is a plus!)
- A team player - you will be working in a small collaborative team who work hard together
