Job Details
Skills And Tools:
Job Description
We're looking for a creative and detail-orientated bilingual copywriter who is equally comfortable writing website copy, educational blog articles, social media captions, email campaigns, and product descriptions.
The ideal candidate has exceptional writing skills in both English and Arabic, understands how to communicate health and wellness topics in a clear and engaging way, and knows how to adapt their tone depending on the platform and audience.
This is a role for someone who enjoys storytelling, simplifies complex health information, and writes content that both educates and converts.
## Key Responsibilities
### Website & E-commerce
* Write and update website copy across all pages.
* Create compelling product descriptions and landing pages.
* Improve website copy for user experience and conversions.
* Work with the marketing team on new product launch pages.
### Blog & Educational Content
* Research and write informative, SEO-friendly blog articles.
* Translate scientific or technical information into easy-to-understand content.
* Stay up to date with wellness, nutrition, and supplement trends.
### Social Media
* Write engaging captions for Instagram, Facebook, TikTok, and LinkedIn.
* Develop educational, entertaining, and community-focused content.
* Collaborate with designers and the social media team to bring content ideas to life.
* Adapt messaging for different platforms and audiences.
### Marketing & CRM
* Write email newsletters and promotional campaigns.
* Create campaign messaging for product launches and seasonal promotions.
* Support paid advertising with high-converting copy.
* Assist with SMS and customer communication when required.
### Brand & Communication
* Ensure all content reflects the 360 Nutrition brand voice.
* Maintain consistency across all marketing channels.
* Translate and localize content between English and Arabic while preserving tone and intent (not direct word-for-word translation).
* Proofread and edit content before publication.
Job Requirements
1-3 years of experience in copywriting, content creation, journalism, communications, or marketing.
Has excellent written English and Arabic (native-level proficiency preferred).
Can write confidently for different audiences and platforms.
Has strong research skills and attention to detail.
Understands storytelling, persuasive writing, and consumer psychology.
Is highly organized and able to manage multiple projects simultaneously.
Has experience with SEO content writing (preferred).
Has experience in health, wellness, beauty, nutrition, or lifestyle brands (preferred).
Is comfortable collaborating with designers, marketers, and product teams.
## Bonus Skills
Basic understanding of SEO best practices.
Experience using ChatGPT or AI tools to support content creation.
Experience with Shopify or CMS platforms.
Basic knowledge of nutrition or dietary supplements.
Familiarity with email marketing platforms.
