Business Unit Leadership & Strategy - Define and execute the overall sales strategy for the business unit in alignment with company goals.
- Establish business plans, annual sales targets.
- Monitor BU performance, identify risks/opportunities, and implement corrective actions.
- Drive profitability by optimizing pricing strategies, sales processes, and resource allocation.
Sales & Market Development - Identify new market opportunities and develop strategies to enter high-potential segments.
- Expand the company’s presence across the related industries.
- Oversee negotiation and closing of major deals with key customers and distributors.
- Ensure sales pipeline health through proactive prospecting and lead management.
Customer Relationship Management: - Build and maintain strong long-term relationships with strategic clients and partners.
- Act as the escalation point for key customer issues and ensure timely resolutions.
- Conduct regular customer business reviews to identify growth and upselling opportunities.
- Enhance customer loyalty and retention by providing tailored solutions and excellent service
Market Analysis & Reporting: - Track market dynamics, competitor actions, and customer insights to guide business decisions.
- Provide regular sales forecasts, performance reports, and market intelligence to senior management.
- Recommend portfolio adjustments and business development initiatives based on analysis.
Collaboration with Internal Teams: - Work closely with marketing to ensure alignment between sales strategies and material offerings.
- Provide feedback regarding customer needs and potential improvements in the related material portfolio.
- Collaborate with marketing to create effective sales collateral, promotional materials, and campaigns to drive sales of related materials.
Team Leadership & Development: - Lead, coach, and develop the sales team to maximize performance and motivation.
- Provide training on sales techniques, product knowledge, and market trends.
- Foster a performance-driven culture focused on accountability, collaboration, and results.
- Align team goals with business objectives and ensure consistent achievement of targets.
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