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Media Buyer

Onecard
Nasr City, Cairo
Posted 1 year ago
33Applicants for1 open position
  • 12Viewed
  • 4In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Executing the marketing plan and assisting in the formulation of strategies to build a lasting digital connection with consumers
  • Planning and executing digital marketing campaigns including social media, SEM, email and display advertising to meet company goals and reach the maximum ROI.
  • Brainstorm new and creative growth strategies
  • Measuring and reporting on the performance of all digital marketing campaigns.
  • Measuring the performance of digital marketing efforts using Web analytics tools (Google Analytics, Web Trends, etc.)
  • Providing creative ideas for marketing content and website content
  • Staying on top of social media trends, and actively participating on sites on behalf of the company

Job Requirements

  • Bachelor's degree 3 - 5 years of related experience.
  • Hands-on experience in setting up, running and optimizing paid search campaigns using Google Ads and bid-automation tool (i.e. SA 360, Kenshoo, Marin); a Google Ads Professional Certified and Search Ads 360 Certified (a bonus)
  • Ensure campaigns are optimized regularly and deliver campaign performance based on KPIs set. Knowledge of ad trafficking, tracking, analysis and reporting.
  • Can demonstrate how to drive new customer acquisition and brand communications.
  • E-commerce background is a must
  • Experience in Display Programmatic and Social Media Advertising.
  • Working knowledge of Google’s full stack including Analytics, Google Marketing Platform (Double Click).
  • High level of experience managing digital media investment.
  • Comfortable working on big dataset through Excel or SQL (not a must) in the process of analyzing campaign results.

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