Senior Digital Marketing Specialist

IPC -
Heliopolis, CairoPosted 2 years ago

66Applicants for1 open position

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Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
Build and maintain Company social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spending and performance based on the insights within the budget. Brainstorm new and creative growth ideas.
Collaborate with agencies and other vendor partners if there.
Manage all digital campaigns, including search engine marketing (Google AdWords and onsite search) online brochures & catalogs, and other revenue-generating promotional campaigns.
Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling.
Generate marketing qualified leads within panned (CPL) and conversation rate.
Develop brand presence through digital marketing channels.
Plan and effectively execute a social media strategy for generating demand for the services offered.

BSc degree in Marketing, Digital media, or relevant field (preferable).
Must have experience with building and running social media ads campaigns.
Excellent understanding of digital marketing concepts and best practices. Strong analytical skills and data-driven thinking. Experience in optimizing landing pages and user funnels.
Proven working experience in digital marketing. (Plz Attach previous achievements in achieving marketing goals to your application).