Social Media Marketing Specialis...
NURLINE -
New Cairo, Cairo
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Job Description
Job Description
NURLINE is seeking a creative and results-driven Social Media Marketing Specialist to manage and grow our digital presence in the real estate market. The ideal candidate will be responsible for creating engaging property-focused content, executing social media strategies, and generating qualified leads through digital platforms.
Key Responsibilities:
- Develop and execute social media strategies tailored to the real estate industry
- Manage and grow company accounts on Facebook, Instagram, TikTok, and LinkedIn
- Create engaging content including posts, reels, short-form videos, and property listing videos
- Write compelling video scripts for property showcases and brand storytelling
- Plan and manage structured monthly content calendars aligned with sales objectives
- Coordinate closely with the sales team to promote active listings and campaigns
- Handle messages, comments, and inquiries professionally and promptly
- Monitor performance metrics and generate reports with actionable insights
- Optimize content and campaigns to increase engagement, reach, and lead generation
- Stay updated with market trends, platform updates, and competitor activities
Job Requirements
- Bachelor’s degree in Marketing, Media, Communications, or a related field
- 2–4 years of experience in social media marketing (real estate experience is highly preferred)
- Strong understanding of Instagram, TikTok, and short-form video trends
- Proven experience in creating vertical video content and reels strategy
Proficiency in:
- CapCut
- Canva Pro
- Adobe Premiere Pro (Plus)
- Adobe After Effects (Plus)
- Solid knowledge of video editing, color grading, motion graphics, and storytelling techniques
- Experience using Meta Business Suite and social media analytics tools
- Ability to write engaging hooks and persuasive captions
- Strong communication and coordination skills
- Creative mindset with strong attention to detail
