Adwords Specialist

A USA based digital marketing agency specializing in helping local businesses grow through data-driven online strategies. We manage high-performing campaigns for clients in industries such as dental, medical, and home services. Our team thrives on creativity, precision, and measurable results.

Position Overview

We’re seeking an experienced Google Ads Specialist to manage and optimize PPC campaigns for local business clients. The ideal candidate has hands-on experience running location-based lead generation campaigns, deep understanding of audience intent, and strong technical skills in Google Tag Manager, conversion tracking, and analytics setup.

This is a results-focused role that requires analytical thinking, marketing intuition, and attention to detail.

Responsibilities

• Plan, build, and optimize Google Ads campaigns (Search, Display, and Performance Max) focused on local lead generation.
• Conduct keyword research, competitor analysis, and audience segmentation to improve campaign targeting and ROI.
• Create and test ad copy, landing pages, and extensions to maximize conversion rates.
• Implement and manage conversion tracking using Google Tag Manager, Google Analytics, and other tracking tools.
• Monitor campaign performance daily and provide detailed reports with actionable insights.
• Optimize budgets and bids to achieve KPI targets (CPA, ROAS, CTR, etc.).
• Troubleshoot tracking issues and ensure accurate attribution across all campaigns.
• Collaborate with account managers and designers to align creative and messaging with campaign goals.
• Stay up to date on Google Ads best practices, algorithm updates, and industry trends.

What We Offer

• Competitive compensation based on experience.
• Flexible remote or hybrid work environment.
• Opportunity to work with a results-driven, creative marketing team.
• Growth potential in a fast-scaling agency.