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Job Description
- Develop and evolve market segmentation for each product offering
- Analyze sales data and channel information and then create plans to improve product line sales most likely using marketing and sale techniques
- Create consistent positioning statements, messaging and the associated proof points. This source material is used by marketing to generate public-facing marketing collateral
- Write compelling copy for different collateral types and audiences
- Create and present information about products and the markets these products serve
- Represent the company at all times and with virtually any audience to explain the customer-led benefits of the product line
- Translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Job Requirements
Candidate Qualifications: (Desired Education, Experience)
- BSc/BA in Marketing, Communications or similar field
- Minimum of 5 years’ experience in IT, Software, and/or Technology products marketing
Candidate Specification: (Specific Soft & Functional Skills)
- Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives
- Excellent written and verbal communication skills, possibly including some copywriting skills
- Subject matter expertise in the particular product or market. This should include specific industry or technical knowledge
- Deep understanding of how a product is sold and the channels they are sold into
- Excellent teamwork skills
- Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing and Product Management is especially important
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