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Job Description
- On- and off-site optimization strategies.
- Keyword research.
- Site traffic monitoring.
- Strategy and recommendation.
- create and execute multiple digital campaigns across multiple platforms simultaneously.
- Create and manage content, copy and keywords for digital campaigns across multiple platforms.
- Define and manage metrics and success criteria for marketing campaigns.
- Provide insight and strategic recommendations to consistently improve campaign performance.
- Generate monthly reports on a schedule using aggregate tools.
- SEO audits, optimization and best practice: website, content, landing pages, emails, etc.
- Maintain brand alignment and consistency in all digital and social media marketing initiatives and communications.
- Provide support to other areas of marketing as needed.
Job Requirements
- Must have at least 2 years of experience with SEO.
- Must have at least 2 years of experience in digital campaign management: search, display and paid social advertising.
- Proficient in use of Microsoft Office Suite and Google Products including: Analytics and Search Console, My Business, Tag Manager and more.
- Strong problem-solving and troubleshooting skills.
- Ability to measure the effectiveness of strategy (ranking, traffic, conversions) and make decision based on data.
- Must be accurate and detail-oriented.
- Flexibility in a rapidly changing environment is critical.
