Senior Marketing Specialist

We are looking for an  Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

• The Senior Marketing Specialist will partner with the Program Manager, Digital Marketing team, to build marketing plans, also will take an active leadership role to understand business objectives, build marketing strategies and plans to support those objectives.
• Will include the strategic evaluation and execution of marketing activities, which may include advertising, collateral development, digital marketing, content and creation/assessment.
• The individual will drive, implement, monitor, and measure results of marketing activities to advance our  mission, strategic plan and business objectives.
• Evaluates, analyzes, and develops marketing strategies based on target audiences, market research, and business plans, and continually assesses consumer and business needs, to ensure marketing plan alignment.
• Proactively contributes to business planning, marketing planning, and strategy development.
• May have budget oversight, accountability and reporting.
• Conduct market research to find answers about consumer requirements, habits and trends
• Brainstorm and develop ideas for creative marketing campaigns
• work with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Responsible for opining new effective distribution channel, online and offline
• The goal is to deliver effective marketing programs that will help our reputation and growth.