Market Strategist / Healthcare Category

The Market Strategist is responsible for developing and implementing optimum strategies for the self-care category, with on-going research and analysis in order to align the overall performance with the agreed-upon business goals. He/She should have a data-driven aptitude with a solid experience in business analysis and forecasting, along with a strong capability to work with sales and demand planning, to identify new market opportunities and to align the commercial team with the market’s changes and dynamics.

Key Responsibilities:

• Conducting in-depth research to identify the consumer preferences and the market’s new opportunities to optimise vendor acquisition and pricing plans.
• Setting specific commercial goals which are aligned with the overall business goals and direction.
• Forecasting market trends and generating innovative ideas to promote our product.
• Optimising sales of products through maintaining a productive relationship with the vendors.
• Setting up strategies for category development, and developing product assortment and pricing.
• Conducting thorough analysis in terms of sales to recommend efficient improvements to the category business plan.
• Developing exit strategies for unprofitable products.
• Working closely with the business development team to ensure the alignment towards the business objectives in terms of revenue.
• Tracking and measuring performances of the categories, addressing activities, sales, retention, and ROI.