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Job Description
- Develop and execute comprehensive product marketing strategies to drive product adoption and revenue growth.
- Collaborate closely with product management, sales, and engineering teams to align product positioning and messaging.
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
- Create compelling product messaging, value propositions, and sales enablement materials tailored to target audiences.
- Plan and manage go-to-market launches, including campaign development, content creation, and cross-functional coordination.
- Monitor and analyze product performance metrics, providing actionable insights to optimize marketing strategies.
- Support sales teams with training, tools, and collateral to effectively communicate product benefits and features.
- Gather and synthesize customer feedback to inform product development and marketing initiatives.
- Manage relationships with external partners, agencies, and vendors to amplify product visibility.
- Stay current on industry trends and best practices to ensure marketing strategies remain innovative and effective.
Job Requirements
- Bachelor’s degree in Pharmacy.
- 3-6 years of experience in product marketing, preferably within a fast-paced or technology-driven environment.
- Previous experience in nutraceuticals targeting Gynaecology, Orthopedics or Dermatology HPs is preferred.
- Proven track record of developing and executing successful go-to-market strategies.
- Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies.
- Excellent written and verbal communication skills, with experience creating impactful marketing content.
- Demonstrated ability to collaborate effectively with cross-functional teams.
- Experience managing multiple projects simultaneously and meeting tight deadlines.
- Familiarity with digital marketing channels and tools.
- Ability to adapt to changing priorities and thrive in a dynamic, entrepreneurial environment.
- Strong organizational skills and attention to detail.
- Digital Marketing Experience is a plus
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