Media Buyer Specialist

AFFSQUARE is looking for talented candidates like YOU !!

To join our marketing team with the following responsibilities:

• Manage digital marketing activities with relevant teams (content writers, designers, developers, marketers, etc.).
• Measure, analyze, and report on the performance of campaigns and strategies, and manage daily and weekly reporting dashboard.
• Track, monitor and analyze responses and leads from Marketing activities, digital ads, and correlate results from actions.
• Creating, managing, maintaining, and planning digital marketing campaigns, including web, SEO/SEM, email, social media platforms, and display advertising.
• Optimizing campaigns performance and keeping an eye on competitors’ campaigns to ensure our campaign maintains its ranking.
• Identifying powerful keywords to drive the most valuable traffic
• Utilize audience targeting strategies and creative testing frameworks to improve engagement and ROAS.
• Research and brainstorm creative ideas to enhance creatives used in ads.
• Conduct market research and analyze demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
• Develop advertising strategies and campaigns with marketing teams to reach the desired audience most effectively.
• Source and present audience data and advertising proposals.
• Coordinate and oversee the development and launch of campaigns.
• Manage budgets and monitor campaigns costs and ROI metrics.
• Track and present campaign data such as views, click-throughs rates, engagements, and customer conversion rates.
• Monitor audience and media trends, practices, and new technologies.