Market Research Specialist
Cairo, EgyptPosted 2 months ago38Applicants for2 open positions
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Job Description
- Conduct comprehensive market visits: Gain firsthand knowledge of industry dynamics by actively engaging with key players such as customers, competitors, and potential partners.
- Monitor and analyze competitor activities: Continuously assess your competitors' pricing strategies, new product launches, marketing campaigns, and overall market presence.
- Uncover and evaluate potential suppliers: Deeply explore the supplier landscape to identify and assess capabilities, pricing, and reliability of new and existing partners.
- Proactively identify potential customers: Leverage your research skills to discover uncharted territories and uncover promising leads, driving expansion into new markets and segments.
- Design and execute research projects: Employ a balanced approach of quantitative and qualitative methodologies to gather valuable insights from diverse sources.
- Transform data into actionable insights: Analyze complex data, identify key trends, and translate them into compelling narratives that inform strategic decision-making.
- Craft insightful reports and presentations: Effectively communicate your findings to diverse stakeholders across the organization, ensuring clear and concise understanding.
- Stay ahead of the curve: Continuously monitor emerging markets, competitor activities, and industry trends to maintain a competitive edge and foster innovation.
- Collaborate with internal stakeholders: Foster strong relationships and actively collaborate with marketing, product development, sales, and other departments to translate research findings into tangible results.
Job Requirements
- Bachelor's degree (or equivalent) in Marketing, Business, or a related field.
- Minimum of 2+ years of experience in market research, ideally within the [Industry] industry.
- Proficiency in data analysis tools such as SPSS, Excel, or similar software.
- Mastery of qualitative research methodologies including interviews, surveys, and focus groups.
- Exceptional communication skills: Ability to translate complex data into clear, concise, and impactful insights for diverse audiences.
- Strong teamwork and collaboration: Thrives in a collaborative environment and fosters positive relationships with team members and stakeholders.
- Highly motivated and self-directed: Possesses a natural curiosity and a relentless pursuit of knowledge, constantly seeking innovative approaches to research and analysis.