Senior Specialist Search Engine Optimization (SEO)
Roaya -
Maadi, CairoPosted 2 years ago36Applicants for1 open position
- 10Viewed
- 0In Consideration
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Job Description
We are looking for an SEO expert to manage all search engine optimization activities.
You will be responsible for managing all SEO activities such as content strategy & its creation, link building and keyword strategy to increase rankings on all major search networks.
You will also manage all campaigns on Google in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Recommend changes to website architecture, linking & create content and other factors to improve SEO positions for target keywords.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Write effective SEO content for blogs, websites.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Report monthly final report to the business development manager.
Job Requirements
- Proven SEO & content creation experience ( Min. 3 years at least)
- Deep knowledge of social signals and its role to improve SEO status
- Knowledge of online marketing and good understanding of marketing channels
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO
- English level: Fluent