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Job Description
- Develop, execute, and optimize media buying strategies across digital and traditional channels to maximize ROI.
- Negotiate and purchase advertising space on behalf of the company, ensuring cost-effective and impactful placements.
- Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for improvement.
- Collaborate with marketing, creative, and analytics teams to align media plans with overall marketing objectives.
- Manage budgets, track expenditures, and ensure campaigns stay within allocated resources.
- Stay updated on industry trends, emerging platforms, and competitor activities to inform media buying decisions.
- Conduct audience research to identify target demographics and optimize campaign reach.
- Test and implement new media buying tools and technologies to enhance campaign effectiveness.
- Ensure all media buys comply with brand guidelines, legal requirements, and industry standards.
Job Requirements
- 2-5 years of proven experience in media buying, preferably within the retail or distribution sector.
- Demonstrated ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.
- Proficiency in media buying platforms such as Google Ads, Facebook Ads Manager, and programmatic tools.
- Experience working with cross-functional teams including marketing, creative, and analytics.
- Detail-oriented with strong organizational and time management abilities.
- Ability to adapt quickly to changing market trends and campaign requirements.
- Self-motivated, results-driven, and committed to continuous learning.
