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Market Research Executive

Arma Non Food
Maadi, Cairo
Posted 1 year ago
91Applicants for1 open position
  • 11Viewed
  • 2In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Develop briefs for simple and average complex research based on brand managers’ business objectives and communicate them with the agencies
  • With the help of direct manager, identify the best research or analytical tool to help address business questions in most efficient and effective manner and coach business team to adopt the design recommended
  • conduct bidding process and negotiation for each study and award study to different agencies based on agreed and aligned criteria with Marketing team & management (e.g. best cost, best quality, best moderation, technical expertise, add new perspective, check out new pool of consumers recruitment)
  • Review study reports, questionnaires, technique proposals provided by agencies to ensure best quality of service provided, all insights captured and recommendations are actionable.
  • Monitor research fieldwork to: a) ensure high quality b) collect insights in a timely manner and provide business team with these insights to give them a head start 
  • Consolidate insights and analysis into presentations or summaries and share/present learnings to top management in a timely matter. Or arrange for agency to present learnings to marketing team
  • Assist in developing & modifying brand strategies. This includes:
  • Growth strategies vs. market opportunities
  • Brand positioning and tiering strategy
  • Pricing and Promotions plans
  • Competitive actions and counter actions vs. competition 
  • Product quality / innovations
  • Brand equity pyramids 
  • Communication plans and media campaigns vs. competition
  • Concept generation that serves as the pillar for communication work 
  • Compile case studies into executive summary or presentation to inspire business team to strengthen their business strategies and plans
  • Generate and qualify winning concepts to aid communication briefs and winning communication development
  • Eventually, Serve as internal business strategy consultant or advisor and voice of the consumer, whose role it is to ensure that consumer and shopper analytics and insights are the foundations of our business strategy and execution

 

Job Requirements

  • BS degree in Statistics, Marketing or related field
  • Proven Market Research Analysis experience
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
  • Search engines, web analytics and business research tools acumen
  • Familiarity with CRM programs
  • Strong analytical and critical thinking
  • Monitoring and Measuring pricing and distribution effectiveness
  • Understand Brand Building Strategies and plans
  • Awareness of Market Trends
  • Product and packaging innovation

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