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Job Description
The Group Brand Activation manager is responsible for managing the brands and categories of the (Selective or FMCG portfolio) of UNITRADE Consumer Business. This includes the development and ownership of the category strategy and managing the marketing execution of the brand plans across all consumer and customer touch points
Job Requirements
- Be the voice of the consumer and the internal advocate for your brands and categories within the business.
- Develop and own the consumer activation strategy for the Selective and FMCG categories (managing multiple brands in the portfolio
- Manage the day to day deployment of the brand plans, from media planning, creative content management, digital and social media marketing, and rollout of brand activations.
- Monitor brand performance (market share, brand awareness and consumption KPIs)
- Contribute to the commercial cycle process (including volume forecasting, growth setting and brand performance management)
- Flawless execution of marketing activities, consumer promotions and brand activation.
- Monitor brand P&Ls to ensure achievement of ambitious growth targets. (This will involve stakeholder management within the finance, sales, trade marketing and supply teams)
- Manage the creative, digital and media agencies to deliver winning activation campaigns. (from briefing to execution to post-activity evaluations)
- Work with the area marketing team to design local marketing activation plans that are in line with the global brand strategies and global innovation road-maps.
- Collaborate with the expert and commercial excellence teams to define appropriate brand visibility and awareness plans for Cosmetics & Perfumery professionals and shoppers.
- Responsible for managing the category A&P budget (including planning, managing and reporting monthly spend in line with approved budgets)
- Work with area team to identify consumer research needs.
Knowledge/ Education / Previous Experience Required
- University Bachelors' degree in a relevant major of Business/Marketing.
- Business or Marketing/ MBA is an advantage.
- Minimum 3-5 years of brand management experience managing global Selective or Cosmetics Products or FMCG brands, and/or a multi-brand portfolio.
- Working experience in industries: FMCG / Goods consumer is a must.
- Consumer and Digital Marketing is a must.
- Diversified regional and trade-offs experience.
- Excellent command of the English language (Verbal and written).
- Strong communication and interpersonal skills
- Strong leader with people Management skills.
- Strong analytical and problem-solving skills
Strong commercial understanding / experience.
