Growth Analyst

•       Consolidate and organise different data sources from different aggregators and channels
•       Link sources to internal dashboards and utilise insights in resolving big questions
•       Support in the creation and optimization of tools to help achieve best in class operational excellence and financial inclusion
•       Support the team in setting up the architecture and workflows for an in-house delivery management system
•       Enable more team access and understanding of user data and insights - customer analytics
•       Drive marketing and product decisions based on our data: being a counterpart in ideation, planning and insights leveraging for new and existing product features and marketing tactics/campaign
•       Come up with new bundles and promotions, based on a set of required criteria
•       Identify key customer requirements and satisfaction gaps and create marketing offers to fill that void
•       Take full ownership on our bulk SMS campaigns : from concept, launch dates and post campaign analysis
•       Ensure marketing campaign operations are solid and achieve assigned targets and objectives 
•       Help capture and develop marketing playbooks that encompasses past campaigns trends, best practices and learnings 
•       Develop and adhere to promo launches playbooks and validation process
•       Develop recommendations to improve retention metrics and customer NPS
•       Own & develop the essential marketing infrastructure to support the project sustainability & growth