Data & Analytics Manager Dubai, United Arab Emirates

Description

Position at GroupM

Role Data & Analytics – Manager About GroupM GroupM is the world’s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, EssencemediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more. About GroupM’s function for CX, Data & Tech GroupM Services - Data & Technology is an Analytics, Technology, and consulting group supporting the buying & campaign delivery teams. We combine adtech and martech platform strategy with data science & data engineering expertise, helping our clients make advertising work better for people. Overview of the role & Responsibilities Lead a vibrant team, delve into web and app user behavior, and craft impactful dashboards that fuel data-driven decisions across the organization. As our Data & Analytics Manager, you'll be the champion of insights, shaping not just internal decisions but also driving client success through interactive media optimization. Analytics expertise

Demonstrate a deep understanding of Web & App analytics to act as the SME to advise media teams and clients on the best practices and future roadmaps Proficiency in Google Analytics & Tag management to overlook the implementation, audit optimization process Proficiency in dashboarding, with the ability to create visually compelling dashboards that communicate key metrics effectively Basic understanding of Data Engineering concepts, with the willingness to contribute to data optimization processes Conduct regular data quality checks and validation procedures to ensure data accuracy and integrity Participate in and contribute to the evolution of the GroupM Data & Analytics strategic roadmap

Team & Project management

Guide junior resources in designing and implementing data collection strategies, tracking requirements and data integrity Ability to project manage dashboarding & web & app analytics projects by providing the junior members of the team the right support & direction Manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines consistently Provide a learning path to the junior team members

Collaboration

Collect data requirements from client/agency teams and understand them to create measurement framework, required data pipeline & the best way to visualize it Collaborate closely with cross-functional teams to understand data requirements and translate them into actionable insights and reports Effective communication skills to articulate technical subjects to non-technical audiences

Requirements

3-5 years of relevant experience in Web & App analytics, dashboarding and data engineering Proven expertise in BI and data visualization tools like Google Looker Studio, PowerBI & Datorama Experience with ETL processes and data cleansing techniques Proficiency in SQL, Google BigQuery and Looker Studio is preferred Strong attention to detail and a proactive approach to problem-solving A continuous learner with a desire to stay ahead of the curve in data technologies

Preferred qualifications

Good understanding of the media landscape and its data complexities * Experience with advanced MarTech tools (CDPs, CEPs, Marketing Automation, CRM)