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Job Description
- Participating in the media planning process and aligning digital activities with the business objectives.
- Identify target audiences and launch successful campaigns in terms of creativity, effectiveness, and efficiency.
- Crafting effective media buying strategies and calendars.
- Experimenting with new platforms, tools, and advertising formats and report effectiveness.
- Monitor costs and reporting return on investment and other key metrics.
- Optimize budgets and plans and ensure the optimal media mix is applied.
Job Requirements
- Integrated digital marketing diploma/certificate.
- 5 - 7 years of experience in a similar role (priority to real estate experience).
- Females preferred
- Powerful analytical skills and a strong eye for new trends.
- Mastery of Facebook Ads Manager, LinkedIn Ads and Google Search/Display Networks
- Experienced with SEO tools and tactics.
- Proficiency of built-in and third-party analytics tools.
- E-mail marketing proficiency is a huge plus.
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