Digital Marketing Specialist/ Media Buyer
Medica -
Zamalek, CairoPosted 3 years ago67Applicants for2 open positions
- 6Viewed
- 2In Consideration
- 0Not Selected
Job Details
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Job Description
- Identify the target audience for a particular media campaign and decide how best to communicate to that audience
- Keep up to date with industry research figures, including distribution figures for newspapers and magazines and audience figures for television and radio
- Undertake research on industry developments in your area, new opportunities, and competitors' activity
- Help identify target audiences and plan media campaigns.
- Optimize plans and budgets according to the best media mix.
- Experiment with new platforms and channels.
- Ensure ads are creative and displayed appropriately.
- Monitor costs and return on investment (ROI).
- Responsible for design and execution of integrated digital media campaigns.
- Analyzing business performance with the help of digital tools and reports.
- Developing performance campaigns on Facebook / Instagram and Google, Ad-Words.
- Generating leads campaigns (s) through a different platform (s).
- Setting digital campaigns on Snapchat and Twitter and Tiktok.
- Monitoring digital campaigns on different platforms.
- Producing keyword analysis and research.
- Providing competitive analysis, research and media reporting.
- Producing digital campaign execution and reporting.
- Creating media plans and media strategy.
Job Requirements
- Excellent communication skills.
- Good understanding of social media KPIs
- Team player
- Good time-management skills
- Critical thinker and problem-solving skills
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate