Brand Assistant Manager

Principle Job Objectives:

 Assist Category Marketing Manager in managing the category to achieve targeted market share, growth, and other agreed KPIs. This involves:

1. Implement brand objectives & strategy

2. Implement & follow up on category activities (Innovations, ATL & BTL) 

3. Control assigned Marketing budget 

4. Leads cross functional teams on assigned projects

Main Tasks & Responsibilities:

1. Category Strategy:

• Implement category strategy in line with company & brand strategy

• Assist Category Marketing Manager in developing category annual operational plan (AOP) in line with company         guidelines

• Implement category pricing & promotion strategy                                

1. Category Performance:

• Constantly analyze brand & market research data to monitor performance against KPIs & propose corrective      actions

• Monitor category performance vis a vis plans

• Conduct frequent consumer & market visits to monitor trade & consumers response to implemented activities

1. Marketing Activities Planning & Budgeting:

• Implement annual plans to support category objectives & strategy based on approved budget

• Assist Category Marketing Manager in leading the category innovation process & innovations deployment plans,   and lead assigned innovation projects

• Communicate with Marcom team & Advertising Agencies for communication & activation development