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Job Description
- Content writing, research and editorial tasks.
- Support with social media, SEO writing, ad copies for online and offline marketing
- Develop and manage marketing Social Media Marketing budgets for our customers.
- Create Social Media and Digital Marketing Plans.
- Develop other, relevant social media outlets to support and expand digital presence.
- Work closely with Director of Graphics and Photography to bring customers events to life online.
- Research target personas, critical attributes, communication preferences, knowledge fountains, and identify requirements for touch points on all stages of the audience journey.
- Translate ideas to actionable items that deliver business results by analyzing and recommending improvement initiatives in line with strategic objectives.
- Formulate a live dashboard tracking metrics and KPIs associated with all initiatives, projects, tools, and systems for 360-degree insights on all activities and performance.
- Establish KPIs for digital reach and engagement while providing accurate and timely reporting.
- Conduct competitive analysis and market research to propose creative projects, from building or acquiring tools and apps that attract prospects and convert leads.
Job Requirements
- Understanding of SEO and web traffic metrics
- Critical thinker and problem-solving skills
- Knowledge of online marketing and good understanding of major marketing channels
- Social Media Strategist using social media for brand awareness and impression
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