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Job Description
- Plan and execute all web, SEO/SEM, marketing database, and display advertising campaigns.
- Maintain the company website on the first page in Google Search Engine at relevant keywords.
- Generate competitors analysis and identify strategy strength points as well as create plan for execution on SEO channels.
- Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Managing all SEO activities Competitive analysis.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Knowing backlinks and keywords strategies.
- Creates AdWords Ads that will run on Google Search, Google Display Partners sites (if desired), and on mobile devices (if desired).
- Tests different ads, by creating different headlines and different ad copy.
- Managing bids on Search Engine platforms as well as managing SEO/SEM budget.
Job Requirements
- Minimum 2 years of experience in SEO/SEM field.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Deal with all SEO/SEM Software, tools and platforms
- Experience in setting up and optimizing Google AdWords campaigns
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Teamwork and leadership skills.
- Professionalism regarding time, costs, and tasks.
- Creativity skills and problem-solving aptitude.
- Fluent in English.
