Brand Management Analyst

Role Overview

Dynamic role involving brand management as design. You will help develop, implement, and oversee branding and marketing strategies, as well as monitor and report on traffic and results. You will also undertake various design work as directed by the brand manager this will include product design and creative artwork design. Your responsibilities will grow and develop with the business.

Responsibilities

• Develop and implement systems and procedures pertaining to your daily responsibilities
• Drive productivity and profitability by identifying opportunities to streamline processes
• Direct contact with packaging suppliers and partner companies
• Product design and creative artwork design
• Monitoring web traffic metrics and advising management as appropriate
• Create and maintain a branding matrix for the business
• Create and send out emails as part of a newsletter strategy
• Maintain an effective newsletter campaign that would help grow the business
• Maintenance and updating of brand book and similar documents
• Reporting to management on brand development and web traffic
• Proactively reporting on changes to traffic and growth opportunities
• Providing administrative and clerical support as needed
• Ensuring that the products, services and product lines are in line with the brand
• Developing, implementing and executing marketing initiatives
• Proactively reviewing and monitoring other businesses’ branding and marketing activity to inspire our approach and emulate their approach