Browse Jobs
For Employers
Post JobLog inGet Started

Media Buyer

Knoz Elhekma Company
Nasr City, Cairo
Posted 2 years ago
48Applicants for1 open position
  • 30Viewed
  • 0In Consideration
  • 0Not Selected
Search other opportunities

Job Details

Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:

Skills And Tools:

Job Description

  • Set the overall Digital Marketing strategy by defining target segment, positioning, and advertising tactics, campaigns durations and KPIs.
  • Prepare the annual budget, with the allocation of cost per project/account to meet the required number of transactions.
  • Execute digital marketing campaigns, including media buying, performance monitoring, and reporting.
  • Achieve required conversion rates for each project/product.
  • Align with the content and creative team the content agenda, to ensure proper scheduling, segmentation preparation, and budget allocation.
  • Align with content and design team, to ensure the proper format of content with needed specs for each platform.
  • Perform A/B testing whenever possible to optimize results.
  • Use different insights/analytics tools to provide an illustration of ads performance, results, achievement, traffic on each platform, rate of engagement, Conversion rates.
  • Optimize the weight of the budget on each platform to ensure efficient costs for reaching objectives.
  • Monitor daily/weekly/monthly results by setting budget caps and allocation for campaigns’ lifetime.
  • Ensure timely posting of Ads on different platforms using manual or automation tools.
  • Participate in concept setting, idea creation, and brainstorming sessions for visuals, tactics, and content.
  • Ensure proper communication with different marketing team members and the company’s different departments.
  • Set up email campaigns with reasonable logic to ensure a healthy and up-to-date emails database, monitor results and feedback from customers, and ensure delivering the right message to the right customer category on the right event.
  • Provide competitive analysis on a weekly/monthly/semi-annual basis to ensure proper tracking of competition’s performance, and provide comparative analyses when needed.
  • Ensure proper documentation of work status using proper tools.
  • Ensure confidentiality of the company’s intellectual property and intangible property including plans, reports, ideas, credentials, and any other asset in this respect.

Job Requirements

  • Minimum 4 years’ experience in the same position. 
  • Full literacy of (Facebook Ads – Instagram Ads – Google Search Ads – Google Display Ads – YouTube Ads – LinkedIn Ads) 
  • Preferably to have experience with Marketing Automation for Email Marketing using HubSpot or any similar tool. 
  • The chosen candidate should be able to demonstrate qualification and results-orientation through previous projects by numbers. 

Featured Jobs

Similar Jobs

Search other opportunities
JobsMarketing/PR/AdvertisingMedia Buyer