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Job Description
- Set the overall Digital Marketing strategy by defining target segment, positioning, and advertising tactics, campaigns durations and KPIs.
- Prepare the annual budget, with the allocation of cost per project/account to meet the required number of transactions.
- Execute digital marketing campaigns, including media buying, performance monitoring, and reporting.
- Achieve required conversion rates for each project/product.
- Align with the content and creative team the content agenda, to ensure proper scheduling, segmentation preparation, and budget allocation.
- Align with content and design team, to ensure the proper format of content with needed specs for each platform.
- Perform A/B testing whenever possible to optimize results.
- Use different insights/analytics tools to provide an illustration of ads performance, results, achievement, traffic on each platform, rate of engagement, Conversion rates.
- Optimize the weight of the budget on each platform to ensure efficient costs for reaching objectives.
- Monitor daily/weekly/monthly results by setting budget caps and allocation for campaigns’ lifetime.
- Ensure timely posting of Ads on different platforms using manual or automation tools.
- Participate in concept setting, idea creation, and brainstorming sessions for visuals, tactics, and content.
- Ensure proper communication with different marketing team members and the company’s different departments.
- Set up email campaigns with reasonable logic to ensure a healthy and up-to-date emails database, monitor results and feedback from customers, and ensure delivering the right message to the right customer category on the right event.
- Provide competitive analysis on a weekly/monthly/semi-annual basis to ensure proper tracking of competition’s performance, and provide comparative analyses when needed.
- Ensure proper documentation of work status using proper tools.
- Ensure confidentiality of the company’s intellectual property and intangible property including plans, reports, ideas, credentials, and any other asset in this respect.
Job Requirements
- Minimum 4 years’ experience in the same position.
- Full literacy of (Facebook Ads – Instagram Ads – Google Search Ads – Google Display Ads – YouTube Ads – LinkedIn Ads)
- Preferably to have experience with Marketing Automation for Email Marketing using HubSpot or any similar tool.
- The chosen candidate should be able to demonstrate qualification and results-orientation through previous projects by numbers.