Browse Jobs
For Employers
Post JobLog inGet Started

Performance Marketing Manager

AFFSQUARE
Sheraton, Cairo
Posted 1 year ago
47Applicants for1 open position
  • 31Viewed
  • 6In Consideration
  • 17Not Selected
Search other opportunities

Job Details

Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:

Skills And Tools:

Job Description

  • Planning, implementing and supervising social media, SEO, PPC, link-building, content marketing, and e-mail marketing strategies and campaigns.
  • Design, build and maintain our social media presence.
  • Leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Instrument conversion points and optimizes user funnels.
  • Collaborate with advertisers and publishers ( Affiliates ).
  • Mastering lead generation and sales conversion.
  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs).
  • Analyze web traffic metrics and suggest solutions to boost web presence.
  • Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency.
  • Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
  • Collaborate with copywriter and design team to propose and develop engaging online content including videos, graphics, and blogs.
  • Prepare accurate reports on the digital marketing campaign’s overall performance.
  • Work with the web development team to optimize copy for search engine optimization.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Identifies the right influencers to partner with based on campaign goals.
  • Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
  • Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, display, and search advertising.
  • Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for the best deployment of available funds.
  • Monitor costs and return on investment (ROI).
  • Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.
  • Instrument conversion points and optimizes user funnels.
  • Work with the creative team to brainstorm new and innovative content strategies and ensure the delivery of the ideas.
  • Support the sales team to develop powerful digital strategies for pitching.
  • Develop lead generation strategies to effectively incubate, qualify, and convert leads.
  • Know how to make a sales funnel and automation of it.

Job Requirements

  • 4-7 Proven work experience as a Digital marketing strategist or Performance marketing manager.
  • Experience in affiliate marketing is a plus.
  • Experience in Real-estate or E-commerce Market is a must.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Mastering lead generation and sales conversion
  • Proven ability to translate performance data into actionable insights using quantitative analysis.
  • Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products.
  • Pay great attention to detail and focus on the quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns.
  • Understanding of SEO and web traffic metrics.
  • Strong analytical skills and data-driven thinking.
  • Communication, Leadership, People Management, Detail-Oriented, Budgeting, Organized, Creative, Multi-Tasking

Featured Jobs

Similar Jobs

Search other opportunities
JobsOperations/ManagementPerformance Marketing Manager