Digital Marketing Manager
Refilex -
Dokki, GizaPosted 2 years ago102Applicants for1 open position
- 47Viewed
- 0In Consideration
- 0Not Selected
Job Details
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Job Description
- Planning digital marketing campaigns, including web, SEO, email, social media and display advertising.
- Maintaining our social media presence across all digital channels.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Design and oversee all aspects of our digital marketing department, including our marketing database, email, and display advertising campaigns.
- Develop and monitor campaign budgets.
- Plan and manage our social media platforms.
- Prepare accurate reports on our marketing campaign’s overall performance.
- Coordinate with advertising and media experts to improve marketing results.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Oversee and manage all contests, giveaways, and other digital projects.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective of adoption where appropriate.
Job Requirements
- Bachelor’s degree in marketing or relevant field.
- A minimum of 5 years’ experience in a digital marketing or advertising position.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
- Nice to have marketing tools (SEMrush, Cyfe, Mix panel).
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.