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Digital Marketing Specialist

Health Tech Group - New Cairo, CairoPosted 1 month ago
52Applicants for1 open position
  • 17Viewed
  • 9In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Maneuver digital marketing campaigns through all areas of the project life cycle.
  • Clearly understand and implement digital marketing campaigns which fit client needs.
  • Planning digital marketing campaigns, including web, email, social media.
  • Maintaining our social media presence across all digital channels.
  • Measuring and reporting on the performance of all digital marketing campaigns.
  • Excellent knowledge of the technical process for the Ads in all social media platforms.
  • Developing effective media buying strategies.
  • Identify target audiences and plan media campaigns.
  • Optimizing the plans and budgets according to the best media mix.
  • Ensure ads are creative and displayed appropriately.
  • Monitor costs and return on investment (ROI).
  • Setting social media plans with marketing manager.
  • Working with the team to brainstorm new and innovative growth strategies.
  • Develop and monitor performance plans to include developing action plans based on daily, weekly and monthly analysis of all performance metrics .
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and updating website
  • Ensure the website content creates a first class customer experience, while supporting Osmacom strategies and business priorities
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Work closely with the sales teams to identify market requirements and trends in order to continuously tailor content to the specific needs of our customers.
  • Lead e-mail campaigns and execution of digital and related marketing campaigns.
  • Research latest trends and best practices in the market/industry.
  • Learn ,understand analyze & report the digital marketing methods of competitors and other leading industries, weigh and formulate an optimized digital communication plan.
  • Hands-on experience optimizing customer journey and improving website conversion rates to grow profitable revenue
  • Understand the best practices for UI and UX for E-Commerce websites, applications, mobile, and desktop
  • Plan, monitor, and execute ongoing company presence on social media (Instagram, Facebook, LinkedIn etc.)
  • Launch optimized online adverts through Google AdWords, Facebook etc. to increase conversion and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.) to increase organic search visibility and ranking

Job Requirements

  • A minimum of 2/4 years’ experience in a digital marketing or advertising position.
  • Excellent in consulting, writing & editing.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Excellent communication skills.
  • Good understanding of social media KPIs.
  • Demonstrable social networking experience and social analytics tools knowledge.
  • Excellent analytical and project management skills.
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Digital Agency or E-commerce background Preferred.
  • Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM .
  • Media Buying / Google Ads experience SEM, In App, Youtube, etc...
  • Skills and experience in creative content writing.
  • Experience with lead prequalification, list management, and digital campaign management.
  • Marketing analytics, email marketing, landing page optimization, and copywriting/editing.
  • Positive, energetic attitude, and initiative.
  • Strong work ethic.
  • Excellent project management and planning skills; ability to work independently.
  • Able to work comfortably in a hands-on, multi-task, deadline-driven environment.
  • Experienced in working with a cross functional team.
  • Creative thinker, strategic thinker, problem solver.
  • Excellent written and spoken English and Arabic, French is an asset.
  • CRM experience is an added value.
  • Experience in Graphic Design is a Plus.     
  • Understand the best practices for UI and UX for E-Commerce websites.
  • An experience with Shopify websites is a plus.
  • Proficiency in using Google Analytics.
  • Experience in using A/B testing tools (Optimizely, VWO, and Google Optimize …etc.)
  • Knowledge of designing or optimizing e-Commerce Products.
  • Experience in conducting UX Audits or heuristic evaluation.

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