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Job Description
- Design, execute & manage SEO processes, content strategies outreach campaigns
- Develop optimization strategies that increase the company's search engine results rankings.
- Research SEO keywords to use throughout the company's website and marketing materials.
- Set measurable goals that demonstrate improvement in marketing efforts.
- Monitor daily performance metrics to understand the SEO strategy performance.
- Efficiently communicate with the marketing department to align the company goals.
- Write compelling and high-quality website content, including blog posts and page descriptions in Arabic and English.
- Update content and website links for maximum optimization and search engine rankings.
- Monitor Google Webmaster Tools to identify site issues, such as crawl errors and html suggestions
- Manage on-page and off-page SEO efforts by optimizing content, overseeing reporting, conducting regular SEO audits to increase organic rankings
- Supporting with SEO audits for our international campaigns, offering key recommendations on strategy
- Implement enterprise content gap analyses
- Build and maintain weekly, monthly & quarterly SEO reports tracking content performance, traffic analytics and search trends for management
- Monitor, track and report on SEO performance and trends
- A sophisticated understanding of organic search and content marketing
- Prior experience using SEO analysis/research tools like Majestic, SEM rush, or similar tools
- Web analytics experience with knowledge of analytical tools such as Google Analytics, Power BI & Google Webmaster Tools
- Work with product & engineering to define technical SEO requirements
- Identify opportunities to improve crawling & indexation
- Support for page remapping & URL structural updates
- Bi-weekly site audits and reporting, with recommendations and roadmap scheduling
Job Requirements
- A bachelor's degree in communications, information technology, marketing.
- 2-5 years of experience in a SEO role.
- 1+ year experience with HTML, CSS, JavaScript.
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
- Experience with on-page and off-page SEO.
- Experience with creating backlinks.
- Knowledge of keyword research and data mining tools.
- Able to complete competitive analysis of other companies within the industry.
- Excellent written Arabic and English verbal communication skills (email, phone, etc.).
- A passion for deep analysis of web technologies & SEO
- Familiarity with Webflow CMS.
- Technical auditing experience on small to large web sites, both static and dynamic
- Ability to recognize common technical issues and explain the solutions coherently
- Ability to diagnose and resolve technical issues on site
- Ability to research technical issues and make actionable and well-informed recommendations based on your findings
- Comfortable retrieving and analyzing data from Google and Bing Webmaster Tools
- Advanced Excel skills (pivot tables, look-up function and conditional functions)
- Familiarity with log file analysis
- Structured markup understanding.
