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Job Description
- Lead the Cafe/F&B function to ensure the successful ongoing online sales.
- Transform marketing requirements into a detailed digital strategy.
- You will drive business growth (user acquisition, traffic , reorder rate..etc) across multiple channels and make suggestions for conversion improvement projects to maximise revenue and minimise costs
- Lead optimization of website transactional functions to increase sales and service on all platforms.
- Delivering and managing an easy to use, commercially engaging, smart and sleek online experience.
- Responsible for developing roadmaps, liaising with key stakeholders, as well as setting decisive and well-reasoned development priorities to deliver maximum commercial benefit.
- Develop and monitor campaign performance by channel (Direct, Organic Search, Paid Search, Social Media)
- Create tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establishing KPIs
- Develop, conduct and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages.
- Create conversion driving ads (managing both copy writing and visuals) and execute continuous improvement initiatives to increase the revenue.
- Manage the relationships with external vendors.
- Analyze and report on results using Google Analytics Enhanced Ecommerce.
Job Requirements
- Cafe / F&B marketing experience is a must.
- Organised, Project management skills and self-managed, incl. strong leadership skills and critical thinking
- +4 years Senior experience managing Cafe/ F&B social media pages and campaigns .
- +4 years Senior experience with Performance Marketing.
- Hands-on experience in e-commerce SEO
- Experience with e-commerce tools and website management.
- Solid knowledge of website analytics tools
- Ability to manage digital projects independently
- Demonstrable experience in online advertising, content management (Experience in optimizing landing pages and user funnels)
- Up-to-date with the latest digital trends
- Excellent communication and presentation skills
- Analytical, conceptual and data-driven thinking.
