Sr. Digital Marketing Specialist

Rekaz Developments -
New Cairo, Cairo

Rekaz Developments -
New Cairo, Cairoposted 13 days ago

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Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer engagement.
Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
Oversee the creation, curation, and scheduling of engaging content for digital channels including social media, email, and the company website.
Analyze campaign performance using analytics tools, providing actionable insights and regular reports to stakeholders.
Collaborate with cross-functional teams including sales, design, and product development to ensure marketing alignment with business objectives.
Monitor digital marketing trends, competitor activities, and emerging technologies to keep strategies innovative and effective.
Manage the company’s online reputation, responding to customer inquiries and reviews across digital platforms.
Coordinate with external agencies and vendors for specialized marketing initiatives and campaigns.
Implement SEO best practices to improve organic search rankings and website traffic.
Support event marketing and promotional activities to enhance brand visibility and engagement.

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
2-6 years of proven experience in digital marketing, preferably within the real estate or property development sector.
Strong understanding of digital marketing channels including social media, search engines, email, and display advertising.
Experience managing paid advertising campaigns and optimizing for ROI.
Proficiency with analytics tools such as Google Analytics, Facebook Insights, and similar platforms.
Excellent written and verbal communication skills.
Ability to work independently and collaboratively in a fast-paced environment.
Strong organizational and project management skills.
Creative thinker with a data-driven approach to problem-solving.
Up-to-date with the latest trends and best practices in digital marketing.