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Sr. Marketing Communications Spe...

Midea Group
Smart Village, Giza
Midea Group logo

Sr. Marketing Communications Specialist

Smart Village, Gizaposted 1 month ago

Job Details

Experience Needed:
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Salary:
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Skills And Tools:

Job Description

Integrated Campaign Development:

  • Plan, execute, and optimize marketing campaigns across diverse channels including video, OOH, radio, social media, sponsorships, and event platforms.
  • Promote new product launches, dealership activities, and service promotions through innovative marketing strategies.

Brand Positioning & Messaging:

  • Develop compelling positioning, messaging, and go-to-market strategies for new models and product features.

Content Creation:

  • Collaborate with designers and external agencies to produce high-quality marketing materials such as brochures, POS displays, and other print assets.

Event Management:

  • Support and lead the planning and execution of events aimed at generating engagement and driving sales leads.

Performance Analysis:

  • Monitor, analyze, and report on campaign performance, ROI, and key KPIs using tools like Google Analytics, CX systems, and marketing automation platforms.

Job Requirements

  • Bachelor’s degree in Marketing, or a related field.
  • 3–5 years of experience.
  • Excellent project management and communication skills.
  • Creative mindset with a keen eye for visual branding.
  • Ability to collaborate effectively with cross-functional teams including sales, service, product, and external agencies.
  • Previous experience in the HA or CE industries is a plus.

 

 

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