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Job Description
- Execute comprehensive digital marketing strategies aligned with overall business objectives and marketing goals, to enhance brand visibility, engagement and community growth across relevant social platforms
- Creating monthly social media calendars and analysis reports
- Create compelling content, including articles, videos, infographics, and interactive media, to share across digital channels.
- Define key performance indicators (KPIs) and metrics to measure the effectiveness of digital marketing initiatives.
- Collaborate with web development and design teams to optimize website performance, usability, and search engine visibility.
- Generate regular reports and dashboards to track KPIs, evaluate campaign performance, and provide insights to stakeholders.
- Use data-driven insights to identify opportunities for optimization and improvement in digital marketing efforts.
- Oversee the organization's website, ensuring it reflects brand identity, delivers a seamless user experience, and drives conversions.
- Managing external agencies related to Digital function (Digital or media agencies, Content creation, shooting…Etc).
Job Requirements
- Bachelor's degree in Marketing, Digital Marketing, Business Administration
- Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint, HubSpot) is a plus.
- +5 years’ experience in social media – Digital Marketing
- Fluent in Arabic and English with excellent written and verbal communication skills
- Proven experience in digital marketing, with a track record of developing and executing successful digital marketing strategies and campaigns.
- Strong strategic thinking and analytical skills.
- Excellent leadership and team management skills.
- Demonstrated experience in various digital marketing channels and platforms, including website management, social media, email marketing, content marketing, and online advertising.
- Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools.
- Strong communication and interpersonal skills.
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