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Job Description
- Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
- Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
- Proofreading advertising material before launching campaigns.
- Coordinating and overseeing the development and launch of campaigns.
- Managing budgets and monitoring campaigns costs and ROI metrics.
- Tracking and presenting campaign data such as views, click-throughs rates, engagements, and customer conversion rates.
- Monitoring audience and media trends, practices, and new technologies
Job Requirements
- Bachelor's degree in advertising, marketing, communications, or similar.
- Minimum of three years of experience as a media buyer or similar.
- Good understanding of media analytics tools
- Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business Manager.
- Excellent financial skills and the ability to manage large budgets.
- The ability to collaborate with others and work as part of a team.
- Exceptional organizational and project management skills.
- Strong communication and networking abilities.
- Excellent interpersonal and negotiation skills.
