Senior Media Buyer
Nasr City, CairoPosted 1 year ago35Applicants for2 open positions
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Job Description
Job Brief:
The Senior Media Buyer is responsible for all aspects of online media advertising, the planning, design, optimization maintenance, measurement and reporting, click-to-customer-service.
Responsibilities:
- Perform technical site analysis, competitive/keyword research, and link analysis on an ongoing basis.
- Develop & implement multi-channel digital marketing campaigns including all advertising. networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media Campaigns.
- Manage planning and development of native and direct response advertising campaigns across Ad-words, Facebook across various ad networks including but not limited to Native Ads network.
- Analyze Keywords and manage campaign targeting process across search tools.
- Manage the analysis of all campaigns across all platforms to optimize campaign performance.
- Understand the key measurement tools available.
- Media buying, billing, and follow-ups.
- Provide reports on purchases/expenses/invoices.
- Keep track of media buying and its ROI.
Job Requirements
- Minimum 3-year experience.
- Excellent understanding of how PPC fits into the wider area of digital marketing.
- Experience using tools such as Google Ad-words (Search and GDN) and Facebook.
- Excellent command of the English language.
- Knowledge in key areas of marketing (social media, content marketing).
- Strong analytical skills.
- Ability to think creatively.
- Excellent attention to detail.
- Ability to think strategically and develop innovative marketing strategies.
- Strong relationship building skills.
- Excellent communication skills.