Brand identity designer

Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella – SALT, Parker's, Grind, Somewhere, Public, Soil and Kumo.We are presently seeking to hire a highly qualified Brand identity designer responsible for creative and strategic role responsible for visually shaping a company's image and voice. To serve as the architects of the brand, translating the core values, strategy, and messaging into a clear, cohesive, and compelling visual language that resonates with the target audience across all platforms. This role is crucial for distinguishing the brand in a competitive market and fostering customer recognition and loyalty.Roles And ResponsibilitiesBrand Strategy & GovernanceDevelop and Maintain Brand Guidelines: Create and manage comprehensive brand identity guidelines and design systems (including style guides, asset libraries, and usage rules) to ensure visual consistency across the entire organization and external vendors.Strategic Concept Development: Translate marketing objectives, audience insights, and business goals into compelling visual concepts and design strategies.Research & Trends: Stay current with industry design trends, best practices, and competitor branding to keep the company's identity fresh and relevant.Creative Design & ExecutionCore Visual Identity: Design and iterate on foundational brand elements, including the logo, color systems, typography, iconography, and visual style.Marketing Collateral: Produce high-quality, on-brand creative assets for various channels, such as website elements, digital marketing campaigns (social media, email), presentations, print materials (brochures, signage), and advertising.Asset Management: Organize, maintain, and manage the official library of all creative assets, ensuring accessibility and proper version control for internal and external teams.Collaboration & AlignmentCross-Functional Partnership: Collaborate closely with the Marketing, Product, Sales, and Leadership teams to understand their needs and ensure all visual communication aligns with the overall brand strategy.Stakeholder Presentation: Present design concepts and rationales clearly and persuasively to stakeholders, collecting feedback and managing revisions effectively.Vendor Management: Work with external vendors (e.g., printers, web developers, agencies) to oversee the production and implementation of brand materials, ensuring quality and adherence to guidelines.